Project 4: Process and Final Product



Project 3: Final layout

My final projects consist of three spreads.  I used three primary colors: red, yellow and blue, as well as different tints of the colors.  I absolutely enjoyed creating these spreads, when trying to use colors and lines to guide the viewer across the texts. layoutlayout2layout3

Project 3: Prelim Sketches

I began to explore the idea of creating a layout using cutouts, pop-up spreads and origami. I tried a few layouts and below two are the most successful ones. My inspiration of creating something 3D came from the fact that the ideals of Bauhaus back in the days were mainly showcased in architectural design.

Although the effect is interesting, the challenge is to place texts appropriately so that the viewer is still able to read the texts.


Project 3: Preliminary Research

I am particularly interested in De Stijl and Bauhaus movements. I began my research by looking at the art works produced during the peak of De Stijl and Bauhaus movements and realized that some of my works already reflect the ideals of the movements. Below are my notes on some preliminary research.

De Stijl

The movement was based in Netherlands and favors basic visual elements, consisting of geometric forms and primary colors. The movement began in 1917 and ended in 1931.

Key Ideas

  • The visual language consists of clean geometric forms, and primary colors.

Members of De Stijl aim to create a utopian vision of art.Screen Shot 2017-10-24 at 11.54.48 AMScreen Shot 2017-10-24 at 11.54.59 AMScreen Shot 2017-10-24 at 11.55.13 AMScreen Shot 2017-10-24 at 11.55.32 AM



Bauhaus movement started in 1919 and ended in 1933, and was the most influential modernist art school of the 20th century. The most interesting key idea of Bauhaus is that it aims to ‘level the distinction between fine and applied arts.

Key ideas

  • Bauhaus began in the 19th century, during when manufacturing and its products were soaring. Bauhaus aims to reconcile creativity and manufacturing.
  • Bauhaus successfully leveled the traditional hierarchy of the arts, whereby crafts and fine arts are on par.
László Moholy-Nagy

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Walter Gropius

Screen Shot 2017-10-24 at 11.57.29 AMBauhaus-vector-via-vecteezy-com-865x577Screen Shot 2017-10-24 at 11.56.59 AM


Project 2: Rule systems


I chose Ubuntu as my type family for this project because of the characteristics and idea behind its creation. Ubuntu was created as part of the Ubuntu Project. The project idea was to create a free operating software that is fast, easy to use and available to anyone around the globe. The project was fueled by the belief that everyone should have access to the best possible technologies.

I also enjoy the cultural sensitivity of this project.
“Ubuntu is an ancient African word meaning ‘humanity to others’. It also means ‘I am what I am because of who we all are.” 
Dalton Maag, the designer of Ubuntu, used the four Latin characters, ‘n o H O‘ helped to define a guide for around 80-percent of the remaining characters.

Ideas for Project 2

I would love to highlight the fact that this type family is free for all and also the Ubuntu Project as a whole. Since Ubuntu is intended to be used by many different users with diverse cultural backgrounds, I would love to find a way to display the different language that Ubuntu supports.

As a challenge, I am planning to use a limited color palette and to include cultural patterns, icons and graphics that suggests technology or computers, but still maintain a minimalistic and airy overall look.

I am also hoping to be able to include some pictures that I have taken and also create my own images and graphics.

Project 1: Final work

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After working on several different fonts and making countless iterations, this is the final art work for project 1.
I really enjoyed keeping true to the book’s content and age by using a serif typeface but also inserting modern elements in the headings and cover of the book. Besides that, it was very interesting to understand ways to make small changes in paragraphs in order to improve the look and feel of the book. Small changes really do make a big difference.